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Privacy & Terms of Service

Chat & Text Messaging Privacy Policy

1. Introduction

At Visual Processing Institute (“we,” “us,” or “our”), we value your privacy and are committed to protecting your personal information. This Chat & Text Messaging Privacy Policy explains how we collect, use, and protect the information you share with us through our website’s chat feature, SMS/text messages, and other communication platforms.

By using our chat or texting services, you consent to the terms of this Privacy Policy and our general Privacy Policy and Terms of Service.

2. What Personal Information We Collect

When you communicate with us through chat, text, or phone, we may collect the following types of personal information:

  • Contact Information: Name, phone number, and email address (if provided).

  • Message Content: The questions, feedback, or comments you send to us via chat or text.

  • Appointment & Service Data: Scheduling information or service-related details you provide.

  • Technical Data: Device type, IP address, browser, and communication timestamps.

  • Usage Data: How often and how long you use our chat or text services.

3. How We Use Personal Information

We use your personal information to:

  • Respond to your inquiries, schedule appointments, and provide reminders.

  • Send important service-related messages and updates.

  • Offer educational and wellness information (if you have opted in).

  • Improve our communication tools and overall patient experience.

  • Fulfill administrative or operational functions.

  • Comply with applicable legal or regulatory requirements.

We only use your personal information for the purposes for which it was collected and as described in this policy.

4. Who We Share Personal Information With

Visual Processing Institute does not sell or rent your personal information to any third party.
We may share limited data only with:

  • Authorized service providers (e.g., HIPAA-compliant SMS or chat platforms) who assist in delivering our communications securely.

  • Regulatory or legal authorities, when required by law or court order.

All service providers are bound by confidentiality and data protection agreements.

5. SMS Consent and Compliance

Your consent to receive text messages is handled carefully and in accordance with carrier and privacy regulations.

  • SMS consent is not shared with third parties or affiliates.

  • Your phone number and consent are used only for communication with Visual Processing Institute.

  • You can opt out of SMS messages at any time by replying STOP or contacting us at drmccartin@visualprocessinginstitute.com.

  • Message and data rates may apply depending on your carrier.

  • Message frequency may vary depending on your appointments or interactions.

6. Data Retention

We retain chat and text message data only for as long as necessary to fulfill the purposes outlined above or as required by law. After that period, your data will be securely deleted or anonymized.

7. Data Security

We take reasonable technical, physical, and administrative measures to protect your personal information from unauthorized access, misuse, or disclosure.

However, electronic communication (including SMS) is not always fully secure. To protect your privacy, please avoid sending sensitive medical information or protected health information (PHI) via regular text unless directed by a member of our team through a secure, HIPAA-compliant channel.

8. Your Rights

You have the right to:

  • Request access to or correction of your personal data.

  • Request deletion of your chat or text data (where legally allowed).

  • Withdraw consent for SMS or chat communications at any time.

  • Ask for details about how your data is stored and used.

To exercise your rights, please contact us at drmccartin@visualprocessinginstitute.com or by phone at (insert main office number).

9. Website Privacy and Accessibility

This Chat & Text Messaging Privacy Policy is accessible online at:
👉 https://visualprocessinginstitute.com/privacy-policy

To ensure transparency and compliance:

  • A link to this privacy policy will be prominently displayed on all web forms where phone numbers are collected.

  • A link to this privacy policy will also be included in the footer of every page on our website for easy access.

10. Changes to This Policy

We may update this Chat & Text Messaging Privacy Policy periodically. Any updates will be posted on our website with the “Effective Date” at the top. We encourage you to review this policy regularly.

11. Contact Us

If you have any questions or concerns about this Chat & Text Messaging Privacy Policy or our data practices, please contact:

Visual Processing Institute
Email: info@visualprocessinginstitute.com
Website: https://visualprocessinginstitute.com
Phone: 424-407-3303

SMS Terms of Service

1. Overview

By opting in to receive SMS/text messages from Visual Processing Institute (“we,” “us,” or “our”), you agree to these SMS Terms of Service.
These Terms govern all text-based communications between you and Visual Processing Institute, including appointment reminders, confirmations, educational updates, and patient-care notifications.

If you do not agree to these Terms, please do not enroll in our text-messaging program.

2. Types of Messages You May Receive

When you provide your mobile number and consent to receive text messages, you may receive:

  • Appointment confirmations, reminders, and reschedule alerts.

  • Updates about your vision-therapy programs or treatment sessions.

  • Office closure notifications or schedule changes.

  • Billing or administrative communications.

  • Educational and wellness information (only if you have opted in).

  • Occasional patient-care or satisfaction-related surveys.

Message frequency may vary.

Standard message and data rates may apply based on your mobile carrier plan.

3. Opt-In Consent

You may opt in to receive messages by providing your phone number on our website, through intake forms, or in-person at our clinic.
By opting in, you authorize Visual Processing Institute to send you informational and service-related text messages.

4. Opt-Out and Assistance

5. Data Privacy and Security

Your privacy is important to us. We collect limited personal information (such as your name, phone number, and message content) to manage communications effectively.

  • SMS consent is not shared with third parties or affiliates.

  • We do not sell, rent, or trade your personal information.

  • Data is retained only as long as necessary for communication or as required by law.

  • Sensitive medical or diagnostic information should not be sent via standard text messaging unless directed by a staff member using a secure, HIPAA-compliant method.

For complete details about how we collect, use, and protect your personal information, visit our Privacy Policy at
👉 https://www.visualprocessinginstitute.com/privacy_and_terms

6. Program Availability and Limitations

  • Message delivery is subject to your mobile carrier’s network. Delays or undelivered messages may occur for reasons outside our control.

  • Visual Processing Institute is not liable for delays, failed messages, or charges incurred by your carrier.

  • Text messaging should not be used for emergencies. If you are experiencing a medical emergency, call 911 or go to the nearest emergency facility.

7. Changes to This Program

We may update or modify this SMS program and these Terms at any time. The most recent version will always be posted at
👉 https://www.visualprocessinginstitute.com/privacy_and_terms

Your continued participation after updates constitutes acceptance of the revised Terms.

8. Contact Us

If you have questions or concerns about these SMS Terms of Service or our communications, please contact:

Visual Processing Institute
Attn: Dr. Kalie McCartin
Email: drmccartin@visualprocessinginstitute.com
Website: https://www.visualprocessinginstitute.com
Phone: (insert your main office phone number)
Address: (insert clinic address)

Example Compliance Language

By opting into SMS from a web form or other medium, you are agreeing to receive SMS messages from Visual Processing Institute. This includes SMS messages for appointment reminders, order alerts, and account notifications. Message frequency varies. Message and data rates may apply. See privacy policy at https://www.visualprocessinginstitute.com/privacy_and_terms. Text HELP for help. Reply STOP to any message to opt out.

Effective Date: October 22, 2025

Last Updated: October 22, 2025

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